I don't know why the world's leading designers on social media user experience would have made something as creepy feeling as the way this new seamless sharing was instituted, but I wouldn't be surprised if it's because behind the scenes Facebook is built by arrogant young people living charmed lives and sure they know what's best for the rest of us. There's something about new features like this and the way the company talks about them that feels fundamentally patronizing.

Yet another scathing and and spot on article about the extremely poorly executed open graph and "frictionless sharing" that Facebook rolled out recently. But the best part of this story is Marshall's analysis of why Facebook would do such a thing - because in fact it is largely built by a bunch of know-it-all young people.