Of all companies, I was definitely expecting a great April Fool's joke from Groupon. Even their regular daily emails are funny, have that ridiculous fat cat Grouponicus with his gold medallion chain, and quirky way of describing boring deals. And isnt founder & CEO Andrew Mason supposed to be like really funny and plays elaborate pranks on his own team? What happened to all that?

I received the following extremely-boring-format email of multiple daily deals (instead of one - I guess this is a new feature) on April Fool's day from Groupon. Seems like April Fool's would be the perfect "holiday" for a company like Groupon - I can think of lots of silly coupon ideas. But more importantly, where is the quirky personality and brand equity?

---------- Forwarded message ----------
From: Groupon <mail@e.groupon.com>
Date: Fri, Apr 1, 2011 at 6:32 AM
Subject: 52% Off Delivered Organic Produce
To: mitalip@gmail.com

Your Daily San Francisco Groupon   |   Go to Groupon.com   |   Unsubscribe Be sure to add mail@e.groupon.com to your address book or safe sender list so our emails get to your inbox. Learn how The Daily Deal for Friday, April 1, 2011 San Francisco follow us: $15 52% Off Delivered Organic Produce Contrary to popular belief, eating healthy needn't involve braised tree bark or dining at a table surrounded by Stairmasters. Discover... Read more 53% Off Mani-Pedi at Bellezza in San Bruno   Half Off House Cleaning Half Off at Armstrong Garden Centers   $89 for a One-Night Stay at Beach Street Inn and Suites (Up to $339 Value) See All San Francisco Deals ► Need help? Have feedback? Feel free to Contact Us You are receiving this email because you signed up for the Daily Groupon alerts. If you prefer not to receive Daily Groupon emails, you can always unsubscribe with one click . Delivered by Groupon 600 W. Chicago Avenue, Suite 620 Chicago, IL, 60654, USA To purchase the Groupon voucher described in today's deal, you must press the Buy! Button and follow the instructions. Once you make the purchase, you will receive the voucher via e-mail. This e-mail is not a valid Groupon voucher, even if you buy today's deal — the only valid voucher is the voucher you receive via e-mail from Groupon after your purchase.