Good post by Jason Kincaid. I agree that 30% cut of all digital content purchased to be consumed on an iOS device is absurdly greedy of Apple, especially as it could mean the end of the absolute best app on iOS - the Kindle app. What's scary is how easily so many people - fanboys and industry "experts" alike - are writing this move off or even justifying it. Why cant Google or Mozilla charge 30% cut of users consuming digital content via their browsers, or Microsoft off PC users for that matter? I'm planning to launch an e-commerce app on the iPad soon - is Apple going to take 30% of hard goods sales purchased via a shopping app on it platform? Where do you draw the line?